In my experience, the media often resorts to using 'slam' in headlines as it is a powerful, attention-grabbing word that suggests conflict or strong disagreement. This tactic, while often sensationalist, is used to elicit a reaction from readers, driving both clicks and shares in the digital era. The overuse of the term, however, may lead to a desensitization effect, potentially reducing its impact over time. It's also worth noting that this approach can contribute to a culture of divisiveness by framing news stories as battles. In my opinion, a move towards more nuanced language could serve the public better.